"The presence of low cost carriers forces full services operators to shape-up and rationalise their cost structures."
Samer Majali, CEO, Royal Jordanien
"... Siplifying the Business is a win-win for the industry and the customer ... reducing the cost of industry processes is an important priority."
Dave Bronczek, CEO, Federal Express
"... the traditional airline business model is broken. We need to pull the plug on this model and establish a new business model and new culture."
Robert A. Milton, CEO, Air Canada
"I was astounded at the level of complexity that had been allowed to creep into the business .. little of thiss complexity delivered anything of value to customers."
Ralph Norris, CEO, Air New Zealand
"The airline marketplace has irreversibly changed ... airlines that do not adjust to that reality are doomed to fail."
US Airways, Chapter 11. Bankruptcy Petition
"The challlenge is to retain the value of the network system and eliminate the costs of complexity."
Giovanni Bisignani
"The IATA simplifying the business initiative is right on target ... we need to use the same principle of leveraging technology to improve service and rduce costs for cargo."
Ken Choi, President, Korean Air Cargo
"We will continue to simplify and modernise our business. New technology is the key to simplifying processes for our customers."
Rod Eddington, CEO British Airways
